Canyoneering Exposed My Biggest Business Fears

Описание: What if the way you grow your agency has less to do with strategy — and more to do with how you handle fear, discomfort, and the unknown? In this raw, real, and rugged Epic Friday episode, Jason Swenk rappels into one of the most remote slot canyons in Utah’s North Wash — not just for the thrill, but to reflect on the very mindset that helps agency owners scale beyond their limits.

This episode isn’t just about rappelling into the desert, it’s a powerful metaphor for what it feels like to run, grow, and sometimes struggle inside your digital agency.

Inside this episode:
What is canyoneering and how it mirrors the emotional and strategic risks agency owners take.
Why fear of failure, fear of irrelevance, and fear of partnership decisions are so real for founders.
How to overcome fear and discomfort by reframing challenges as “a game” with learnings even when you lose.
The difference between being stuck in business and learning to push through with the right support.
Why treating your agency like an investment, not just a job, changes everything.
A raw take on loneliness as a founder, and how the wrong mindset can keep you stuck longer than any obstacle

If you're a digital agency owner, marketing leader, or entrepreneur navigating fear, slow growth, or plateaued revenue. Jason’s insights from deep inside these narrow canyon walls may unlock something surprising.

Whether you're thinking about hiring, growing your team, bringing on a partner, or launching something new this is a must-watch.

Key Takeaways:
• Building a successful agency requires calculated risk
• Business growth rarely comes without discomfort
• Surrounding yourself with the right people is critical
• Partnerships should be started with the end in mind
• Real leadership means knowing when to ask for help

0:00 – Start
0:37 – What Is Canyoneering?
1:44 – Facing Fear in the Desert and Business
2:34 – Pushing Through the First Obstacle
3:38 – Business Fears vs. Physical Risk
4:42 – When Obstacles Get Real
5:36 – Navigating Business with a Partner
6:41 – Why Planning the End from the Start Matters
8:11 – Mid-Canyon Struggles and Triumphs
10:06 – Baby Steps and Big Wins
11:03 – Smiling Through the Grind
13:52 – “What Do You Need Help With Right Now?”
14:11 – Treating Your Business Like an Investment

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For more insights on growing and scaling your digital agency, go to https://www.agencymastery360.com/