The Need for Survey Research in International Business/Marketing: Tips and Trends
Автор: CIBS TAMU
Загружено: 2022-09-20
Просмотров: 254
Описание:
This is a recording of the "The Need for Survey Research in International Business/Marketing: Tips and Trends" webinar held on Friday, February 25, 2022, hosted by Michigan State University and Texas A&M University CIBERs.
Webinar Summary:
For this webinar, we invited three well-established international business/marketing scholars. Our panelists will discuss the need for survey research to address important international business/marketing phenomena, speaking to contemporary conceptual and methodological best practices. This webinar will include short presentations followed by a discussion moderated by the co-hosts.
Co-Hosts:
Ahmet Kirca, Michigan State University
David A. Griffith, Texas A&M University
Panelists:
Cheryl Nakata, University of South Carolina Greensboro
Ayşegül Özsomer, Koç University
Matthew J. Robson, Cardiff University
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