Opportunities in International Sales Research: Tips and Trends
Автор: CIBS TAMU
Загружено: 2022-09-20
Просмотров: 72
Описание:
This is a recording of the "Opportunities in International Sales Research: Tips and Trends" webinar held on Monday, November 8, 2021, hosted by Michigan State University and Texas A&M University CIBERs.
Webinar Summary:
For this webinar, we invited three marketing scholars who have recently published important foundational work for the future of international marketing scholarship in the field of personal selling and sales management. Our panelists will discuss their research addressing contemporary conceptual and methodological best practices. This webinar will include short presentations followed by a discussion moderated by the co-hosts.
Co-Hosts:
Ahmet Kirca, Michigan State University
David A. Griffith, Texas A&M University
Panelists:
Wyatt Schrock, Michigan State University
Jessica Olgivie, Marquette University
Nathan Hartmann, University of South Florida
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