Episode 87: Tyler Harper, A Modern Approach to LTL Shipping

Описание: SUMMARY:

In this episode, host Will Jenkins sits down with Tyler Harper, Co-Founder and Chief Revenue Officer of Pinnacle Logistics Group, to break down a modern approach to LTL shipping, carrier relationships, and building a freight brokerage in a competitive market.

Tyler shares how Pinnacle Logistics Group was built from the ground up, lessons from the first year in business, and why trust, consistency, and clear market positioning matter in freight entrepreneurship. The conversation covers LTL freight strategy, complex shipments, carrier sales, marketing fundamentals, and how Pinnacle delivers enterprise-level logistics solutions to mid-market shippers.

This episode is packed with real-world insights for freight brokers, logistics professionals, sales leaders, and anyone interested in entrepreneurship within transportation and supply chain.

TAKEAWAYS:
Tyler Harper brings a multi-disciplinary mindset to freight leadership
Trust with carriers is foundational to long-term brokerage success
Pinnacle Logistics Group specializes in complex freight, including furniture and LTL shipments
The first year of entrepreneurship brings both pressure and momentum
Pinnacle expanded from multi-stop consolidation into cross-border logistics
Strong market positioning helps mid-market shippers access enterprise-grade solutions
Consistency matters more than short-term wins in business growth
Team structure and shared ownership drive internal performance
Marketing works best when the ideal customer profile is clearly defined
A recent rebrand helped Pinnacle sharpen its message and presence

CHAPTERS:

00:00 – Introduction
02:59 – Tyler Harper’s Background and Entry Into Freight
06:01 – Building Pinnacle Logistics Group
09:02 – First-Year Challenges and Early Wins
12:06 – LTL and Complex Freight Services
14:57 – Market Positioning and Differentiation
18:12 – Managing Market Volatility
21:06 – Advice for Freight Entrepreneurs
24:03 – Team Structure and Leadership
27:14 – Marketing Strategy in Logistics
29:48 – What’s Next for Pinnacle Logistics Group

WHERE TO LISTEN:

🎥 Watch on YouTube
🎧 Listen on Spotify
🎙️ Listen on Apple Podcasts

Download, subscribe, and leave a review to support the show!

KEYWORDS: freight, logistics, LTL shipping, less-than-truckload freight, freight brokerage, entrepreneurship, Pinnacle Logistics Group, Tyler Harper, carrier sales, freight marketing, logistics growth, market positioning, mid-market shippers, team building in logistics, transportation industry insights