Meet an Indie Agency | Mower

Описание: Stephanie Crockett has been with Mower for 21 years. In January 2023, she became President and CEO of the agency Eric Mower founded in Syracuse, New York in 1968 — and promptly doubled down on what makes the shop different: 100% employee ownership through an ESOP, WBE certification and a philosophy called Making Fierce Friends.

Mower is one of the top B2B agencies in the country, but about half their work sits outside that lane. The common thread is making people care about things they don't think about — copy paper, utilities, regulated industries. "It isn't about a lack of interest," Crockett says. "It's about a lack of motivation." The agency's integrated model keeps strategy, creative, PR, market research and data-driven connection planning under one roof. No handoffs. No separate shops. One crew.

The remote-first model has helped Mower maintain a 98% retention rate. At a recent anniversary celebration, 15 employees hit the 20-year mark. When people leave, they often come back — the agency calls it "Back for More." A leadership coach, LinkedIn Learning access and mental health training aren't perks. They're infrastructure.

When Mower rebranded from Eric Mower and Associates, they leaned into the name. There's a magenta riding lawn mower sitting in Crockett's office. As she puts it: "We're scrappy, hungry — and that's what makes indies great."

⏰ TIMESTAMPS:
2:26 – Making Fierce Friends: what Mower is known for
3:13 – Strategy, creative, PR and the agency-within-an-agency
10:23 – Remote-first culture and 98% retention
14:22 – Weirdo underdogs with a Korean soap opera habit
16:00 – Fierce friends in practice: Carhartt and beyond
17:04 – Eric Mower's lasting impact on independence
17:24 – Leaning into the lawn mower

🔗 LEARN MORE
Mower: https://mower.com
Stephanie Crockett:   / stephanie-crockett-7722034  
Mower LinkedIn:   / mower-agency-inc  

📧 CONTACT
mower.com

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