Meet an Indie Agency | BackPocket

Описание: Meet Rene Ryan and Joe Stella, the co-founders of BackPocket, a storytelling agency rooted in journalism. After two decades building careers at major agencies and watching private equity cycles strip away what made agencies special, they decided to build their own. In just 16 months, they've landed nearly 25 clients and already won a Maya Culture Award for Best Places to Work.

BackPocket works with mission-driven organizations, nonprofits and healthcare clients. Their team is anchored in journalism and content strategy—people who know how to tell stories that matter. Both founders spent 20 years working together across four different agencies, which taught them what to do and what never to do again when building something from scratch.

The agency operates with radical transparency. There are all-hands meetings every Monday with complete clarity on business and culture. The org chart is flat—neither founder reports to the other. They both report to the agency itself. And they've already made noise: Chief Strategy Officer Michelle Jackson won Content Marketer of the Year from the Women in Content Marketing Association, and the team got the agency into Google's AI Overview program in 30 days without paid tools.

In this conversation, Rene and Joe talk about why independence matters now more than ever, what it takes to compete as underdogs against massive holding companies and why the best talent and clients want to work with people who actually care about the mission.

⏰ TIMESTAMPS

2:49 – What BackPocket is best known for
4:13 – Three core strengths
5:40 – Why independence matters
9:45 – Why brands should hire BackPocket
17:50 – Why talent should choose BackPocket
25:46 – Weirdos, misfits or underdogs
28:11 – CMO shout-out

🔗 LEARN MORE

Website: https://backpocketagency.com
LinkedIn:   / backpocketagency  
Rene Ryan:   / reneryan  
Joe Stella:   / jstella  

📧 CONTACT

[email protected]

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