MAR101 - Ch 5 - Consumer Buying Behavior
Автор: R. J. Birmingham
Загружено: 2020-07-10
Просмотров: 8416
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This lecture covers consumer behavior, Maslow’s Hierarchy of Needs, buyer's decision process model, and the adoption process in marketing.
This is a lecture that my college students listen too, but I publish for all students who are studying marketing. I am not a professional video production person or actor, just a really good instructor. So, no fancy graphic or dancing animated characters and yes, I am sure I messed up a few words. But if you are in an on-line class that expect you to just read a textbook, this will help. Check out the entire course of lectures.
Please ignore Lecture Codes - those are only for my current students to provide they did listen to the lecture. And yes, there are ads, you know what little money we make, but I spread them far apart.
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