Marketing Management Introduction by Prof. Dr. Manfred Kirchgeorg

Описание: HHL professor Prof. Dr. Manfred Kirchgeorg talks about the basic understanding of Marketing and the key issues of Marketing Management.
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About HHL HHL Leipzig Graduate School of Management’s history and tradition is a story of pioneering success that goes back to the 19th century. Leipzig’s entrepreneurs realized the need of educating business people to prepare them for the upcoming changes and challenges in a world becoming more globalized with its international trade. The foundation of Handelshochschule Leipzig in 1898 marks the birthplace of management education and is the first business administration faculty in German-speaking countries. Since those early days, the “honorable merchant” is recognized in the school’s emblem.

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