Leaders Interview - Matthew Ferguson - eManaged
Автор: ChannelX
Загружено: 2026-02-05
Просмотров: 11
Описание:
Welcome to the ChannelX 2026 Leaders Interview featuring Matthew Ferguson, Managing Director at Emanaged.
Emanaged's role is to setup and grow marketplace channels globally. They unlock sales, brand awareness and operational efficiency on third party ecommerce platforms through data, technology and service expertise. Emanaged are a growing agency, based in London, with significant experience in helping brands achieve their marketplace goals.
00:00 Introducing Matthew Ferguson, Managing Director at Emanaged
01:39 How Emanaged was founded to serve retailer data requirements
05:02 The benefits of in-house talent....
06:46 ...vs the benefits of outsourcing to an agency
09:41 Building in-house vs off the shelf software
14:27 Ecommerce tools - sales pitches vs reality
17:55 Importance of buy in from board room to team members
21:58 Common mistakes Brands make when hiring for channel management
25:52 How Emanaged work with brands and retailers
Links:
Matthew Ferguson (LinkedIn) - / matthewcaferguson
Emanaged - https://emanaged.co.uk/
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