The Brand Story Secret Supreme and Dove Use - Steal This!

Описание: 👉 Want to work with me? https://barbarahobart.com/

Grab The Free Guide: How to Choose KICKASS Branded Merch That Builds Your Brand (Not Landfill) https://barbarahobart.kit.com/3f

What's the difference between a business that just exists and a brand that starts a movement? It has nothing to do with what you sell. This video explains the difference between a simple business and a brand that inspires a movement, using examples like Supreme selling a logo brick and how that builds brand identity.

This video also reveals how Dove grew sales from $2.5 billion to over $4 billion by mastering the art of storytelling. Whether you're a real estate agent, fitness instructor, financial consultant, or any service-based business owner, you'll learn how to stop selling features and start creating brand loyalty that builds itself.

🎯 What You'll Learn:
• How to craft your origin story that connects emotionally with your audience
• The mindset shift that transforms customers into brand advocates
• Why your customer is the hero (and you're the guide) in every brand story
• Real-world examples from Apple, Nike, Warby Parker, and Dove's iconic campaigns
• The three-step framework to turn your story into tangible brand power
• How to create physical products that serve as trophies of your customer's journey
• Ways to paint a transformation story that resonates and drives sales
• Strategic approaches to putting your brand directly into your client's hands

⏱️ TIMESTAMPS:
00:00 Introduction: Business vs. Brand That Starts a Movement
01:00 Why Most Businesses Fail at Connecting with Audiences
02:00 Step One: Find Your Why - Your Origin Story
03:00 The Warby Parker Example: Rebellion Against a Broken System
04:00 Step Two: Define Your Customer's Quest - The Hero's Journey
05:00 Nike's "Just Do It": A Call to Action for the Hero
06:00 Step Three: Craft the Narrative - Show the Transformation
07:00 Dove's Real Beauty Campaign Success Story
07:45 Turning Story into Superpower: Recap and Resources

I'm Barbara Hobart, and I've spent 30 years creating branded merch for companies like Netflix to Live Nation turn products into strategic brand assets. Subscribe for weekly videos on branded merchandise strategy, marketing psychology, and building brands without burning cash on ads.

#Supreme #BrandStrategy #MarketingPsychology #BrandedMerchandise #PricingStrategy
#BrandStorytelling #BrandStrategy #BusinessGrowth #MarketingStrategy #CustomerJourney #BrandBuilding #EntrepreneurTips #SmallBusinessMarketing #BrandIdentity #StorytellingMarketing #BusinessBranding #MarketingTips #BrandDevelopment #CustomerExperience #BusinessSuccess #StrategicMarketing #BrandPower #MarketingFramework #BusinessStrategy #IconicBrands #brandedmerch

Subscribe and hit the notification bell! 🔔