Branded Merchandise Strategy That Makes Money

Описание: Is your branded merchandise costing you money, or making you millions?

Most businesses treat swag as an afterthought—cheap items to give away at trade shows. But the smartest companies know that strategic merchandise isn't just a marketing expense; it’s a massive revenue stream and a brand-building powerhouse.

In this video, I’m breaking down the specific merchandise strategies of 3 brands that got it right. We aren't talking about slapping a logo on a cheap pen. We are talking about "Hero Items" that drove billions in value.

In this video, you will learn:

🛹 The Supreme Strategy: How a small skate shop used "merch as membership" to sell for $2.1 Billion.
💀 Liquid Death's Secret: How they sold $3M in merch by treating it like a real product line, not just promo.
-- The New Yorker Tote: Why you can't just buy their famous bag, and how they use it to drive specific customer behavior (subscriptions).

💡 The "Hero Product" Formula: How to apply these Tier 3 strategies to your own business to turn expense into revenue.

Stop looking at unit cost and start looking at lifetime value. It’s time to create strategy you can hold.

If you're running an agency, an in-house marketing team, or managing a real marketing budget, this breaks down a simple framework you can use to turn “swag” into a strategic asset that drives real revenue, referrals, and retention — without selling a single T‑shirt.

This is for you if:

• Your clients still see merch as a “nice-to-have” -- but want better.
• You’re tired of shipping boxes of stuff that never moves the needle
• You want clear, strategic ideas to share with your team and/or clients on new ways to create merch that excites.

If you want strategy you can hold — and merch that works as hard as your media — this will give you a practical, 3-move system you can start using on your next campaign or client brief.

⏱️ TIMESTAMPS:

00:00 Introduction: The Pattern Behind Profitable Merch
00:32 Tier One: Merch as Stuff (Under Six Figures)
00:49 Tier Two: Merch as Sales (Six Figures)
01:11 Tier Three: Merch as Revenue (The $2.1 Billion Example)
01:43 What Separates Top Merch Brands
01:54 Move One: Treat Merch Like a Product Line
02:08 The Logo Test
02:30 Move Two: Sell Belonging Not Brand Awareness
02:56 Move Three: Use Distribution to Drive Behavior
03:38 Calculating the Real Value of Branded Products
04:10 Three Steps to Apply This Strategy Today
04:44 Designing for Identity Over Logo Placement
05:09 Outro & Next Steps

Want more strategies for creating merch that builds brands instead of landfills? Subscribe and hit the notification bell. 🔔

Strategy to Sourcing:
If you want help turning your brand or client’s merch into a real revenue and retention channel, reach out here: www.barbarahobart.com


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