How To Start A Cult Brand | Lessons From Red Bull, Peloton and CrossFit (#76)

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What can a cult leader teach an entrepreneur? It may be more than you think.

Kipp and Kieran go on a deep dive into cults and how they can teach you to build a cult brand today. We’ll go over the core principles of being a cult brand, why today is a great opportunity to build a cult brand, and a brief history of cults and how those characteristics can turn YOUR business into the next cult brand.

Links Mentioned
The Culting of Brands by Douglas Atkin https://www.amazon.com/Culting-Brands...
Our episode on marketing Pickleball as CMOs for the day https://link.chtbl.com/DNZ6xFJR

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About the Show
In this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise - unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!