Content Analysis Technique | BAJMC | MAJMC | IIMT College of Management ,Greater Noida
Автор: IIMT GROUP OF COLLEGES
Загружено: 2024-05-08
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What is content analysis?
Content analysis is a technique or procedure that enables researchers to study human
behavior through the analysis of ways of communicating.
Ways of communicating are:
Textbooks, essays, newspapers, pictures, songs, movies, debates, signs, etc.
Logic:
A person or group’s conscious and unconscious beliefs, attitudes, or values are often
revealed in their medium of communication.
Content analysis is the study of recorded human communication.
Typically, content analysis is the coding of means of communication for the presence
of certain traits, categories, or meanings.
Analysis can relate the occurrence of coded content with other factors such as the
features (opinion) of the producer, the effects (reaction) on the receiver, etc.
Types of Content Analysis:
Descriptive Analysis
Contextual Analysis
Comparative Analysis@IIMTGroupofColleges
#iimtindia #managementcollege #bba #bca #bajmc #majmc #iimtnoida #bcom #bcomhons #ContentAnalysis
Lecture on " Content Analysis Technique " by Dr. Ramshankar, Assistant Professor, BJMC Department, IIMT College of Management, Greater Noida.
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Website: https://iimtindia.net/
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