PPC Isn’t Broken — But Your System Definitely Is

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Cold calling, mailers, and door knocking aren’t broken — they’re just no longer where motivated sellers start.

In this episode of The Closers Club, we sit down with Brandon Bateman, founder of Bateman Collective, to break down how top acquisitions teams are using PPC, inbound marketing, and conversion optimization to dominate their markets in 2025.

Brandon pulls back the curtain on what most investors get wrong with Google Ads and Facebook — from wasting money on clicks that never convert, to sending all traffic to one generic landing page, to bidding blindly without understanding what a click is actually worth. We dive deep into why 82% of ad spend is often lost before a lead even exists, how CRO (conversion rate optimization) quietly determines whether PPC is profitable or a money pit, and why small improvements in landing page performance can mean tens of thousands of dollars per year in missed revenue.

This isn’t theory. Brandon manages millions of dollars in ad spend across dozens of markets and explains how the smartest investors treat PPC exactly like real estate — buying undervalued clicks, avoiding overpriced ones, and using data instead of gut feelings.

If you want predictable inbound leads, cleaner acquisitions, and a scalable marketing machine that actually closes contracts, this episode is required listening.

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Thanks for watching The Closers Club — I’ll see you at the closing table. 🏁

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💡 About David Olds:
I’ve been a real estate investor for 20+ years, personally closed 1,600+ deals, and co-founded ezREIclosings — the nation’s #1 investor-only transaction coordination company. Our mission is to help investors across the country close more deals, faster, with less stress.

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