From Prospecting Chaos to Sales Consistency | With Pascone and Gabe Lullo | EP #49

Описание: What if your top closers never had to cold call again?

In this episode, Dan Pascone sits down with Gabe Lullo, CEO of AlleyOop, to unpack how founders and revenue leaders can build a real outbound engine using SDRs — and stop depending on heroic quarters. Learn how Gabe scaled outbound campaigns for over 1,600 B2B brands, how to align sales and marketing with precision, and why founder-led sales doesn’t scale without structure.

If you’ve ever said “We just need more at-bats,” this episode is your playbook.

⏱️ Timestamps:

00:00 – Intro: Why outbound breaks and how to fix it
01:11 – Meet Gabe Lullo & the AlleyOop origin story
03:14 – How AlleyOop got its first client (ZoomInfo!)
04:13 – The math of opportunity cost in sales
07:01 – Campaign structure: How they get ROI in 90 days
08:24 – Powering 200+ dials a day with tech
10:07 – How the handoff works between SDR and AE
11:26 – Why founders shouldn’t be doing sales
12:35 – Sales ≠ service: Separating functions
14:01 – Gabe’s path from recruiting to SDR leader
16:33 – Turning down law school to chase sales
17:05 – Managing money with variable income
18:27 – The mindset to survive “lobster or ramen” swings
19:53 – Sales is entrepreneurship: Thinking like an owner
21:38 – Lightning Round: wings, cameras, books & bucket lists
26:27 – Best habit? Still prospecting daily as CEO
28:44 – Advice to younger self: Start creating content earlier
30:21 – Where to follow and learn more from Gabe

🔗 Links:

👉 AlleyOop: https://alleyoop.io

👉 Connect with Gabe on LinkedIn:   / gabelullo  

👉 Watch all episodes: https://makingsenseofyourmoney.com

👉 Get free resources + book a Wealth Clarity Consultation: https://yourtailoredwealth.com

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