Жюльен Торнаре, выступая перед объявлением Чонгука глобальным амбассадором.

Описание: Hallo allfriends,on february 17,recently
It’s like if you were a little kid, and Christmas has arrived: you wake up and feel incredible joy. That was how Hublot CEO Julien Tornare described the atmosphere inside the maison, speaking to Harper’s Bazaar Singapore just hours before Jungkook’s official unveiling as Global Ambassador. The comparison was simple, almost innocent, yet it captured the magnitude of the moment. In the world of Swiss watchmaking—where tradition, precision, and heritage often move at a measured pace—this felt electric, immediate, and deeply emotional.
For Tornare, the anticipation wasn’t merely about a new partnership; it was about the meeting of two powerful forces. On one side stood Hublot, the daring luxury watchmaker known for its philosophy of “The Art of Fusion,” constantly blending tradition with innovation. On the other stood Jungkook, a global pop icon whose influence transcends music, fashion, and culture. The hours leading up to the announcement carried the kind of charged silence that precedes something unforgettable. Internally, teams had prepared for months, aligning campaigns, visuals, and messaging, yet none of that preparation dulled the thrill. If anything, it intensified it.
The metaphor of Christmas morning suggests wonder, surprise, and the kind of joy that feels almost too big to contain. It implies belief—belief in magic, in possibilities, in moments that shift perception. For Hublot, this collaboration signaled more than visibility; it represented a bridge to a new generation of collectors and fans. Jungkook embodies modern charisma: disciplined yet creative, refined yet bold. Those dualities mirror Hublot’s own identity, where classic craftsmanship meets avant-garde materials and design.