Шин Дон Хун, Чонгук — «артист, которого брендам сложнее всего заполучить».

Описание: Hallo allfriends,on february 16,recently
Shin Dong-hun, a Korean commentator, said on his Twitter account that Jungkook is “one of the most difficult artists for brands to get.” His remark quickly drew attention online, especially among fans and marketing insiders who are well aware of Jungkook’s immense global influence. As a member of BTS, Jungkook has built a powerful reputation not only as a performer but also as a cultural icon whose impact extends far beyond music.
The statement reflects a widely recognized reality in the advertising and fashion industries. Jungkook’s endorsements are rare, highly selective, and strategically aligned with his personal image and artistic identity. Unlike many celebrities who frequently collaborate with multiple companies, Jungkook has maintained a careful approach to brand partnerships. This exclusivity significantly increases his value. When he does associate himself with a brand, the effect is immediate and measurable—products sell out within minutes, website traffic surges, and social media engagement skyrockets worldwide.
Industry experts often point to his authenticity as a key factor. Jungkook’s influence is not built solely on promotional campaigns but on genuine public interest. Whether he is seen wearing a particular clothing item, using a specific product during a livestream, or casually mentioning a brand, consumer response tends to be organic and explosive. This phenomenon has frequently been described by fans as the “Jungkook effect,” highlighting his unmatched power to drive trends globally.
Moreover, his global fanbase spans multiple continents, demographics, and age groups, making him exceptionally attractive to luxury houses and mainstream brands alike. However, securing a partnership with him is reportedly challenging due to limited availability, high demand, and strict standards regarding brand image compatibility.