Cannesversations Ep.2.17 | Aubriana Alvarez Lopez on AI Culture and Doing It Right | AWNY 2025
Автор: Cannesversations
Загружено: 2025-12-23
Просмотров: 15
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“If you want to reach a culture, you need someone from that culture at the table.”
In this Cannesversations episode from Advertising Week New York 2025, we sit down with Aubriana Alvarez Lopez, Co-Founder and COO of Agnitio, to unpack how AI, culture, and operations intersect in modern media.
Aubriana shares how multicultural households consume media differently, why measurement has transformed retail media, and where cooperation across retail media networks must evolve. She also offers a refreshing take on AI, from powering smarter workflows to creating space for deeper creativity and human connection. Her message is clear. Authenticity is not a trend. It is about doing the right thing, building diverse voices into strategy, and letting technology support people, not replace them.
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