Cannesversations Ep.2.04 | Lauren Farber on Representation AI and Modern Media Networks | AWNY 2025
Автор: Cannesversations
Загружено: 2025-12-23
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“Representation isn’t a trend. Consumers are demanding it.”
In this Cannesversations episode from Advertising Week New York 2025, we sit down with Lauren Farber, Founder and CEO of LFG Solution, to discuss representation, evolving media networks, and AI’s role in strengthening customer relationships.
Lauren shares how multicultural audiences are driving demand for more diverse content, channels, and FAST experiences. She explains how media networks are expanding beyond retail into health, travel, beauty, and more, creating new opportunities and new complexity for brands.
The conversation also explores how AI can surface insights, automate workflows, and give teams time back without sacrificing authenticity. Lauren emphasizes the importance of brand principles and clear guidelines when marketing to diverse audiences.
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