The Future of Sales: From Training to Coaching, Performance to Warmth

Описание: What skills will salespeople need in the future? Sales coach Tom Batchelder returns for Part 2 to discuss screen trust, concise video communication, and why sales training is dying.

Bill coins a new term—"screen trust"—the ability to create warmth and safety through a computer screen. Tom shares a neuroscience-backed tip about showing your hands on camera that builds trust at the reptilian brain level. They discuss why authenticity beats polish in the era of AI-generated content, how to leverage unused assets, and why coaching over time is replacing one-day workshops.

🎯 KEY TAKEAWAYS:
→ How to build "screen trust" in a digital-first world
→ Why showing your hands on camera increases trust (neuroscience-backed)
→ The evolution from 250-page books to 2-minute videos (conciseness wins)
→ How one YouTube video generated $500K+ in business (real leverage example)
→ Why 98% of professionals waste 5-10 hours per week
→ The death of sales training and the rise of coaching over time
→ Take 100% responsibility for what's happening and not happening
→ Use what you have to get what you want

⏱️ TIMESTAMPS:
00:00 - Introduction: Welcome to Part 2 with Tom Batchelder
01:30 - The future of B2B sales: What skills will matter?
03:15 - Skill #1: Getting attention through digital platforms
05:45 - Clear, concise, compelling communication
07:30 - Bill coins the term: "Screen Trust"
09:00 - Neuroscience tip: Show your hands on camera
11:20 - AI slop everywhere: Why authenticity is your advantage
13:45 - The mountain of unused assets you're sitting on
15:30 - Sales training is dying, coaching over time is the future
17:00 - Take 100% responsibility & use what you have
19:15 - Wrap-up and where to find Tom


🎙️ ABOUT TOM BATCHELDER:
Tom is a sales coach based in Sausalito, California, known for his weekly "Tom's Tuesday Tips" on LinkedIn. He specializes in working with sales professionals, CEOs, and business owners who want to cut through the noise and focus on what actually works. Tom has evolved his own content from writing 250-page books to creating impactful 2-minute videos, embodying the principle of concise, valuable communication. Learn more at Selling180.com.

🎙️ ABOUT THE BC PODCAST:
The BC Podcast features sales coach Bill Caskey discussing counterintuitive approaches to selling, leadership, and achievement. Bill works with high achievers who want to double their revenue through positioning, observation, leverage, and personal transformation. The podcast challenges traditional "push harder" sales methodologies in favor of qualification, observation, and purpose-driven approaches.

👉 WORK WITH BILL:
→ Schedule a coaching consultation: https://scheduleacallwithcaskey.com
→ Download the 12 Bold Moves Audiobook: 12BoldMoves.com/Audiobook

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