Paradise Presents: How Entertainment-Led Partnerships Deliver Impact Beyond the Logo
Автор: MAD//Fest London
Загружено: 2026-03-03
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Recorded live at MAD//North, 25-26 February 2026
In a world where audiences see through surface-level sponsorships, partnerships need to stand for something real. This session explores how entertainment-led collaborations, built on authentic purpose and powerful storytelling, can drive genuine cultural and social impact, not just awareness.
Using the AEG x BRITS Week x War Child partnership delivered by DHL as a case study, the panel will unpack how brands evaluate opportunities, align commercial goals with meaningful change, and create shared value for audiences and communities alike.
A sharp look at what it really takes for partnerships to go beyond a logo and actually make a difference.
Speakers:
Emma, Bartholomew, Paradise
Will Dowdy, Senior Vice President of Global Partnerships, AEG Presents
Nick Jekyll, Co-founder, Paradise
Elliott Santon, Head of Global Sponsorships, DHL Express
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