Building Brands to Breakthrough | Mandy Waldorf Graham on The Incremental Marketer
Автор: Slingwave
Загружено: 2025-04-15
Просмотров: 2361
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👆 SUBSCRIBE above | 🚀 Smarter marketing starts here. Learn more at https://slingwave.com/.
Want to boost your marketing impact—without overcomplicating it? In this episode of The Incremental Marketer, we’re joined by Mandy Waldorf Graham, Executive Director of Strategy & Analytics at Drake Cooper, to talk about building smarter strategies through creativity, data, and incremental thinking.
With 20+ years of experience, Mandy shares how to build trust with clients, align creative with analytics, and why not all metrics are created equal. We also dive into lightweight MMM, cultivating a testing mindset, and what really drives marketing performance.
🎧 Tune in for practical insights whether you’re brand-side, agency-side, or somewhere in between.
CHAPTERS
00:00 The Evolution of Strategy and Analytics
02:54 Integrating Creative and Analytical Approaches
05:59 The Role of Data in Creative Messaging
08:52 Client Case Studies: Data-Driven Success
12:03 Understanding Incrementality in Marketing
14:54 AI's Impact on Strategy and Creativity
15:45 The Future of Data-Driven Marketing
CONTACT MANDY
/ mandy-waldorf-graham
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