The Holy Grail of Marketing | Greg Licciardi on The Incremental Marketer
Автор: Slingwave
Загружено: 2025-10-14
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👆 SUBSCRIBE above | 🚀 Smarter marketing starts here. Learn more at https://slingwave.com/.
Can AI make marketing more human?
Greg Licciardi, VP of Sponsorships and Partner Programs at the ANA and author of The Holy Grail of Marketing, joins The Incremental Marketer to unpack how Agentic AI is helping brands reach the right person, with the right message, in the right environment, at the right time — without losing brand soul.
In this episode, we explore AI’s real impact on marketing: where it drives performance, where it risks authenticity, and how to build guardrails that turn impressions into real outcomes.
If you’ve ever struggled to balance AI-driven efficiency with authentic brand connection, this episode is for you!
CHAPTERS
00:00 The Power of Personalization in AI
09:54 Navigating the Marketing Landscape with AI
20:11 Case Studies: Success and Lessons Learned
30:00 The Future of Marketing and AI
CONTACT GREG
holygrailofmarketing.com
/ greglicciardi
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