Understanding the SOAP Email Sequence

Описание: So today, we're going to be talking about something called the Soap Sequence. And this is something that was made famous by a guy named Russell Brunson. Maybe you've heard of him. He is the owner of ClickFunnels. A very, very cool entrepreneur and somebody that has spent a lot of time and energy understanding why people do what they do, and building out formulas that, honestly, if you work them, they work.

Now, nothing on this show and nothing on this channel that we talk about is an overnight fix. You have to test things, you have to work on things and you have to build on what you've learned in order to make it work. Success doesn't happen overnight. I don't care what you think, I don't care what you've seen, it doesn't. So you need to put these things in the practice if you want to see the results. Now, you've probably heard me talking about this a few times that one of the most powerful channels in marketing bar none is email. And the reason why it's so powerful is, you own that medium. Google could change an algorithm. Facebook has done a lot of changes to their ad platforms and it's screwed over a lot of businesses. But one thing that people can't take from you is email. As long as you have an email address and you have a server, you can email your client list.