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CQuotient's Founder and CEO Rama Ramakrishnan @ ETail West
Автор: eTailConference
Загружено: 2014-04-23
Просмотров: 299
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For more information on sponsorship: http://bit.ly/1mFBFMP
Rama Ramakrishnan, Founder and CEO of CQuotient, and Adam Harris, Director Innovation, The Men's Wearhouse, take a moment to chat with the team at eTail West about they personalized Men's Wearhouse's retailing strategy. In particular, how Men's Wearhouse leveraged omnichannel data, combined it with predictive science, and executed email campaigns where the messaging is uniquely tailored to each individual recipient.
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