The Secret to Building Friendships In Communities | Paz Pisarski @ Loop: 2025

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We are a community for community builders. We serve businesses to build the most impactful communities of our time.

Why? Because community building is the new currency & the next best business strategy. But building an impactful one can be tough, exhausting & lonely. We're here to change that and we’re taking you there with us.

How? Through our 8-week Community Cohort to build a community strategy for a business, recruitment to hire top community talent or coaching for 1-1 support.

#community #engagement #communitybuilding

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Paz Pisarski, co-founder of The Community Collective, shares how to transform your community into a space where members become lifelong friends. After six years of studying the art of friendship through building a community across 18 countries, Paz breaks down the exact framework that helped Community Collective members meet online in breakout rooms and eventually fly across the world to attend each other's weddings. In this session, you'll learn the intentional design choices that create the conditions for deep, lasting connections.

In this session Paz shares:
✅ The 48-hour friend rule: introduce every new member to one point of contact and one friend within 48 hours of joining
✅ Experience stacking design: how to layer large group, small group, and one-on-one touchpoints (most communities only do the first)
✅ The friendship formula: depth + frequency + purpose (why school created lifelong friendships and how to replicate that structure)
✅ How to scrap surface-level conversation and go deep fast by starting sessions with questions like "what is the purpose of your life?"
✅ Why friendships drive retention, referrals, and revenue because members stay when they've found their people
✅ How to create conditions for connections using experience stacking across three levels of design
KEY TAKEAWAY: Most communities only connect members in large group settings and miss the depth required to build friendships.
TIMESTAMPS
00:00 - Welcome to APAC segment and Loop Summit overview
03:02 - Introduction: The story of Loop and how friendships built this event
07:40 - The Community Collective origin story: from 17-person Melbourne meetup to 18 countries
09:56 - Real case study: How two members met in a breakout room and attended each other's wedding
12:16 - Why friendships matter: retention, referrals, sales, and impact
14:41 - Experience stacking design framework introduction
17:00 - The three levels of connection: large group, small group, one-on-one
19:17 - How to design one-on-one connections at scale with personal introductions
21:41 - The friendship formula: depth + frequency + purpose
23:56 - The 48-hour friend rule explained
26:20 - Closing: Friendships are tight stitches that close the holes in your community

About the Speaker:
Paz is the Co-Founder of The Community Collective, a 17-person Melbourne meetup turned global movement with a 15.8k+ audience & 700+ community across 18 countries after accidentally going viral in 2021.

She's trained 280+ businesses in community-led growth including industry leaders Canva, Google and MYOB, while speaking internationally in London, Sydney & San Francisco and interviewing community legends such as Seth Godin and Steph Claire-Smith.

When not building community, you'll find her living in the Surf Coast, wearing orange, playing classical guitar and composing relaxation music for her music brand Paz Sounds, which recently hit 10 million streams.

About Loop Summit: Loop is a 24-hour global community summit hosted by CMX, Led by Community, and The Community Collective.