New Way Now: How Quickplay’s AI Studio fast-forwards customers to 20% more subscribers

Описание: Featured in this video: Prabu Chelladurai, Managing Director, Quickplay EMEA

Executive summary: Millennials and Gen Z now outnumber other demographics, and they have different content consumption habits than previous generations. Media companies are racing to implement AI to keep up, but they’re often held back by budget constraints and rising production costs. Quickplay's AI Studio, built on Vertex AI and powered by Gemini Flash 2.5 Pro, performs multimodal analysis on millions of hours of content, helping media companies unlock the value of the content they already have. One customer increased subscriptions 20% by auto-generating 10-second highlight clips with live match call-to-actions.

Challenge: As millennials and Gen Z now outnumber other demographics, media companies are racing to keep up with their evolving content consumption behaviors. These companies know they have to join the AI era to compete with social media, but they’re faced with unclear starting points, tight budgets, and rising content production costs. At the same time, they have millions of hours of content in their archives but lack tools to unlock its value. Recognizing that media companies need flexible, cost-effective partnerships to experiment with AI without massive upfront investment, Quickplay turned to Google Cloud.

Solution: Quickplay built its AI Studio using Model Garden on Vertex AI, providing flexible, budget-friendly solutions for its media customers. The platform performs multimodal analysis on existing content libraries, translating intelligence into vector databases for one-time setup that can then be used as needed. This robust machine learning pipeline enables developers to move from concept to POC in days, not weeks. Behind every experience is Gemini Flash 2.5 Pro, which enables global content streaming at scale.

Result: Quickplay now streams 2 billion minutes each month globally through Google Cloud and Cloud CDN, helping customers meet the demands of their viewers. For instance, one customer used the Quickplay AI Studio to automatically create 10-second clips from sports highlights with “watch live” call-to-action buttons, achieving a 20% increase in subscriptions.

Highlights and key takeaways from our interview with Prabu Chelladurai, Managing Director of Quickplay EMEA:

→ “We stream anywhere close to 2 billion minutes each month from Google Cloud and the Google CDN, which is a phenomenal footprint across the globe, and it's also resulted in a lot of happy customers.”

→ “The simple trick that we have in collaboration with the Google Cloud is to do multimodal analysis of the millions of hours of content that they have in their long tail and translate all that intelligence into a vector database.”

→ “With the flexibility that Google Cloud brings to the table, our developers were able to throw up real-world use cases to drive engagement or to identify moments without any hesitation.”

Google Cloud products used: Gemini, Model Garden on Vertex AI, Vertex AI

Learn more:
→ https://cloud.google.com/solutions/me...