New Way Now: How Bending Spoons unifies data insights across products, including Brightcove

Описание: Featured in this video: Filippo De Salazar, General Manager at Brightcove (part of Bending Spoons)

Executive summary: Bending Spoons acquires and improves digital businesses, including Brightcove, Evernote, Meetup, WeTransfer, and many others. While each acquisition brings new opportunities, it can be difficult to unify data across disparate business units. Using Google Cloud and BigQuery as its single source of truth, Bending Spoons has democratized data access for 500+ employees, reducing data query time from weeks to seconds or minutes, making the post-acquisition process smoother, and empowering teams to turn data insights into meaningful product improvements. Beyond democratizing data access, the Brightcove team is also using Google Cloud to build AI-powered tools including a metadata optimizer that automatically generates video descriptions.

Challenge: For Brightcove, staying competitive in the media streaming market requires understanding what customers want: reliable, scalable solutions with low latency and high quality; flexible monetization options; comprehensive analytics to understand content performance; and a platform that brings everything together in one place. In order to start meeting these needs, it was essential for Bending Spoons to have access to reliable data as soon as possible following the Brightcove acquisition. However, before consolidating all of Brightcove’s data in BigQuery, team members struggled to get access to the insights they needed, requiring days or weeks to answer research questions and generate reports.

Solution: Bending Spoons now uses Google Cloud across most of its products, with BigQuery serving as the single source of truth where all data decisions are made. The team strategically made the data function responsible not just for analysis but for democratizing access to data, enabling the entire organization of more than 500 people to query data directly. The reliability and ease-of-use with BigQuery was a key enabler for this shift. Furthermore, the Brightcove team is also using Google Cloud to build AI-powered innovations, including a metadata optimizer that automatically generates video titles, descriptions, and key points for discoverability and monetization.

Result: BigQuery transformed data access from taking weeks or days to just seconds or minutes, democratizing access to data and enabling 500+ employees across the organization to make data-driven decisions independently. Brightcove is using the scale and reliability of Google Cloud to turn analytics into action, resulting in a smarter video platform that helps media and enterprise customers operate with greater efficiency and effectiveness.

Highlights and key takeaways from our interview with Filippo De Salazar, General Manager at Brightcove (part of Bending Spoons):

→ “All the data decisions are made through BigQuery. The simplicity of the tool coupled with the strategic decision to make the data function responsible, not just doing the analysis but actually democratizing access to the tool, made it possible not for … more than 500 people to query.”

→ “When we acquire companies, we see that to know an answer to a data question, you need weeks or, if you're lucky, days. With the way we work with BigQuery, we need seconds or maybe minutes.”

→ “The scale and the reliability of Google has been paramount to do what we are doing.”

Google Cloud products used: Google Cloud, BigQuery

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