How We 10X Google Ads in 2 Days! [LIVE Case Study] | Tier 11 Live! - EP032

Описание: Got marketing questions? Need advice on an ad campaign? Struggling to hit your KPIs?

Join Ralph Burns, Founder & CEO of Tier 11, and John Moran, Head of Strategy at Tier 11, as they answer your digital marketing questions LIVE every Friday!

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Download FREE Copy of Tier11's MPI Glossary Below 👇
https://www.tiereleven.com/mpi

🔥 In this LIVE session, we break down a real case study where we scaled Google Ads from $273/day to $1,900/day in just 2 days! Learn how we use feeder strategies, data-driven scaling, and new vs returning customer tracking to dominate Google Ads.

🚀 Topics Covered: ✅ How to analyze your ad performance for smarter scaling
✅ Why ROAS sucks & what to focus on instead
✅ Google Ads feeder strategy for PMax & Shopping Ads
✅ The hidden power of retaining customers in paid search
✅ Live Q&A with top-tier media buyers
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Chapters
📌 [0:00] Welcome & Show Introduction
📌 [0:10] John’s Near-Death Experience (Norovirus Edition 🤢)
📌 [1:00] Google Ads Traffic vs. Real Traffic (What Matters)
📌 [2:16] The Shocking Truth About ROAS (It Sucks)
📌 [3:49] The Best Way to Track New vs Returning Customers
📌 [5:02] How to Scale Google Ads Without Guesswork
📌 [7:01] Case Study: Scaling from $273 to $1,900 a Day
📌 [9:12] Why Knowing What to Expect Makes Scaling Easy
📌 [11:40] How Data Suite Helps Predict Future Growth
📌 [14:22] The Secret of Retaining Customers Through Google Ads
📌 [19:12] Performance Max vs. Standard Shopping (Which is Better?)
📌 [23:40] Why Google Ads Favors Returning Customers Over New Ones
📌 [26:50] The Best Meta Ads Strategy for Ecom Growth
📌 [32:10] YouTube Ads: Why They Go Warm & How to Keep Them Cold
📌 [40:45] Google’s New Negative Keywords for Performance Max
📌 [46:12] How We Optimize Meta Ads for New Customers Only
📌 [52:10] LIVE Q&A: Answering Your Google Ads & Meta Ads Questions
📌 [1:01:00] Final Thoughts & Next Steps
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Tier 11 is here to help you navigate the complexities of modern marketing and achieve the results your business needs. By partnering with us, you'll gain:
• A unified strategy that breaks down silos and aligns your efforts towards critical business objectives
• Transparent measurement and reporting that connects marketing to revenue and other vital KPIs
• A relentless focus on the metrics that truly matter for your long-term success