Meta & Google Ad EXPOSED: How to Actually Get New Customers in 2025 | Tier 11 Live! - EP034

Описание: Got marketing questions? Need advice on an ad campaign? Struggling to hit your KPIs?

Join Ralph Burns, Founder & CEO of Tier 11, and John Moran, Head of Strategy at Tier 11, as they answer your digital marketing questions LIVE every Friday!

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Download FREE Copy of Tier11's MPI Glossary Below 👇
https://www.tiereleven.com/mpi

In this Perpetual Traffic deep-dive, Nick from Tier 11 reveals game-changing strategies to steer Meta and Google ad platforms toward new customer acquisition — even when the platforms fight back.

👀 Discover how to bypass Meta's random targeting
🔥 Learn why Google's "only bid for new customers" setting is a lie
💡 Understand ENCAC, feeder campaigns, custom events, and creative testing
📉 Stop losing money to returning customers you didn’t intend to pay for
✅ Finally sync your real data with ad platform reporting

Whether you're scaling eCommerce, SaaS, or lead gen—this is the ultimate playbook for breaking platform limitations and winning in 2024.
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Chapters
00:00 - Intro: Welcome + The Truth About Meta
00:40 - Meta Ignores Your Targeting: Now What?
01:55 - Why Your “New Customers” Are Often Returning Ones
03:15 - Inside Meta's Secret AB Testing Groups
04:50 - Meta’s Default Settings Are Lying to You
06:00 - The "Locked User" Effect in Campaigns
07:30 - Feeder Strategy: How It Works in Practice
09:20 - View vs Conversion Campaigns: Split Strategy
10:35 - New Way to Structure Campaigns By Product & Event
12:30 - Scaling Creative Testing Without Overlap
14:00 - Unlocking Lower ENCAC with Product-Specific Events
16:00 - How Creative Testing Improves Main Campaigns
18:00 - Breaking the Plateau: New Campaign Tactics
20:30 - The Power of Optimizing for Actual New Customers
22:00 - Google’s "New Customer Only" Setting Is Fake?!
24:15 - Behind-the-Scenes Bombshell from Google Dev Team
27:00 - Hacking Attribution with First-Party Data + Data Suite
30:00 - Why Google’s Optimization Claims Mislead Advertisers
33:00 - Full-Funnel Attribution That Actually Works
35:30 - Scaling with True New Customer Conversions
38:00 - Real Client Results: Platform vs First-Click Attribution
40:00 - Big Idea: Stop Trusting ROAS Alone
42:00 - Q&A: How to Align Feeder + Shopping Campaigns
44:00 - CPC Bidding vs Close Variant Quality
47:00 - Real Example: $100 CPCs = Better Buyers
50:00 - TCPA Strategy: How High to Start?
52:00 - Why Bidding Low Chokes Your Campaigns
54:00 - Scaling with TROAS: The Real Secret
57:00 - Match Types Are Broken, Even in Lead Gen
59:00 - Amazon Attribution & Cross-Channel Lag
1:00:40 - Wrap Up & Final Q&A
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Tier 11 is here to help you navigate the complexities of modern marketing and achieve the results your business needs. By partnering with us, you'll gain:
• A unified strategy that breaks down silos and aligns your efforts towards critical business objectives
• Transparent measurement and reporting that connects marketing to revenue and other vital KPIs
• A relentless focus on the metrics that truly matter for your long-term success