AI Search is Here: What DCs Need to Know

Описание: If you think SEO is just about ranking for “chiropractor near me,” this episode will change your mind.

On this episode of Chiropractical, we dive into how today’s patients actually find their chiropractor — and why 75% of them click one of Google’s top three organic results. But here’s the twist: AI-powered tools are now shaping patient decisions before they even land on a traditional search page.

Joined by SpinUTech SEO experts Jacob Runia and Grace McGovern, Host Jon Kec breaks down what chiropractors need to know about SEO and AI Engine Optimization (AIEO) — and how to stay visible in a rapidly changing digital landscape.

You’ll learn:
• Why answering real patient questions beats chasing generic keywords
• How to structure content with FAQs, comparison tables, and video
• Why surface-level, duplicate content can hurt you

If you want more new patients finding you, instead of your competitors, this episode offers strategies to help future-proof your practice.

This episode was released March 10, 2026.
00:00 - Patients Search Online Now
01:02 - Meet the SEO Experts
03:58 - Common SEO Mistakes
05:58 - Content That Ranks in AI
10:46 - Website Structure and Linking
16:53 - Trust Signals and Credibility
21:59 - Fixing a Messy Website
23:38 - Template Sites and Location Pages
28:40 - What to Stop Doing
29:54 - Google Guidelines
31:04 Final Takeaways and CTA

For additional resources mentioned in the podcast, visit Developers.Google.com.

If you have questions for “Chiropractical”, reach out at [email protected].

If you have questions for Jon, email him at [email protected].

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About Jacob Runia:
Jacob is a Chicago-based digital marketing leader with nearly a decade of agency experience, specializing in SEO strategy. Currently serving as Director of SEO at Spinutech, he leads a team that oversees strategy for a diverse portfolio of national and multi-location brands. His expertise spans technical SEO, content strategy, site architecture, and AI-driven search optimization.

About Grace McGovern:
Grace is a Des Moines-based SEO Strategist at Spinutech with four years of experience helping businesses grow through data-driven organic search strategies, with a focus on aligning organic search performance to real business outcomes.