🎯 Why Most Scrum Transformations Fail (And How to Actually Make Agile Work)

Описание: Agile transformation not working? The problem isn't your team's discipline — it's that installing Scrum without the right organizational design produces nothing.

Matthew Jacobs, CPO at Scrum Inc., breaks down why most companies copy agile frameworks and see zero results. The core issue: Scrum teams can't thrive inside organizations built against them. You'll learn why mimicking another company's tools is guaranteed to fail, and what it actually takes to build an environment where agile delivers.

Key takeaways include how to invert Conway's Law — instead of letting org structure dictate product design, redesign your organization around the product you want to ship. Jacobs also introduces the concept of treating your organization as a product: continuously optimizing structure, incentives, and systems the same way you'd iterate on software. Leadership, he argues, is about being a guide — not a coach sitting on the sidelines.

If your agile transformation stalled after the first sprint cycle, this episode explains exactly why and what to fix first.

ABOUT THE GUEST

Matthew Jacobs is the Chief Product Officer at Scrum Inc., the co-creator organization of the Scrum framework. He specializes in organizational design and large-scale agile transformation, helping mid-stage and enterprise companies build the environmental conditions that make agile actually work — not just look like it works on paper.

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