Moving up the Value Chain - From Products to Solutions
Автор: Professor Jochen Wirtz
Загружено: 2019-01-18
Просмотров: 2465
Описание:
Winning in Service Markets. How do you move a product-centric organization towards delivering service and solutions? This video gives key pointers for this journey.
See also the excellent book by Christian Kowalkowski and Wolfgang Ulaga "Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business" who provide an excellent roadmap for this journey - https://www.amazon.com/Service-Strate...
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