Purpose Over Positioning: The HumanKind Shift
Автор: Long Story Short-AI Podcast: Upgrade to your mind
Загружено: 2026-01-17
Просмотров: 5
Описание:
Join us as we dive into the HumanKind philosophy, a revolutionary approach to communication that moves beyond traditional advertising to focus on people, purpose, participation, and populism.
In this series, we explore why a brand without a purpose will never be embraced and how creativity has the infinite power to transform human behavior. We shift the conversation from what a product does to what it means, advocating for "acts, not ads"—meaningful experiences that invite people to be allies rather than just targets.
Discover how to build a "people’s brand" that serves true human needs and becomes part of the social fabric.
Credit: Tom Bernardin , Mark Tutssel
Book link: https://a.co/d/iqNyKgq
#HumanKind #ActsNotAds #BrandPurpose #LeoBurnett #HumanBehavior #MarketingStrategy #Creativity #Participation #Populism #BrandStorytelling
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