Positioning: Marketing Masterpiece By Al Ries & Jack Trout Book Summary
Автор: Marketing Insight Strategy
Загружено: 2026-01-14
Просмотров: 3
Описание:
Why do inferior products often outsell superior ones? Because the battle for customers isn't fought in the marketplace—it’s fought in the mind. In this deep dive into Al Ries and Jack Trout’s 1981 classic, Positioning: The Battle for Your Mind, we reveal why being better is a losing strategy and how to own the mental real estate of your customers.
In this video, we break down:
🧠 Perception vs. Reality: Why your product's actual quality matters less than its mental shortcut.
🥇 The Law of Leadership: Why being first is almost always better than being better.
🧩 Category Creation: How to win by inventing a new space where you are the only option.
🛡️ Repositioning: Strategic ways to change how customers perceive your competition.
🎯 The Power of Focus: Why "narrow" is the most powerful word in marketing.
Stop fighting over features and start claiming your position. Watch until the end for a 10-minute exercise to diagnose your current brand position today.
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