StraftFest 2025: Strategy at the Speed of Life: Proactive Planning for the Unforeseen
Автор: 4As Channel
Загружено: 2026-03-10
Просмотров: 1
Описание:
God-is Rivera, Chief Strategy Officer at Burrell Communications, lead a session exploring how strategy leaders can empower their partners to develop holistic strategic response approaches. The discussion emphasized moving beyond outdated planning methods to cultivate proactive, comprehensive and cross-functional strategies, acknowledging that the heart of what strategists do is to plan for and solve problems and uncover opportunities. This innovative framework is designed to enable organizations to confidently and clearly navigate the rapidly evolving global landscape and prepare for the unforeseen. The session walks you through the fundamentals of preparing for and responding effectively to real-time cultural shifts and consumer sentiment, much like how a pilot adheres to a meticulous checklist during an emergency.
Speaker:
God-is Rivera, Chief Strategy Officer, Burrell Communications
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