StraftFest 2025: The New Playbook: Agencies as Operating Systems
Автор: 4As Channel
Загружено: 2026-03-10
Просмотров: 5
Описание:
As the marketing landscape continues to shift, agencies need to act as an operating system, fusing data, creativity and technology to drive always-on brand relevance. Humans are the intelligence layer of that operating system. To succeed in this new world, we also need to elevate perceptions of the role agencies can play in driving commerce, economic growth and culture. And agencies must retool in order to deliver breakthrough insights when it matters most. In this fireside chat, two leaders challenged the audience to think about the ways agencies can generate business advantage through their unique powers, with attention to the disruptive and creative force represented by AI.
Speakers:
Joe Maglio, CEO, Cheil Agency Network
Justin Thomas-Copeland, CEO, 4As
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