Why Collaboration Beats Closing Tactics Every Time

Описание: What if your entire sales process was built on collaboration instead of persuasion?

In this episode, Bill and Bryan break down what real collaboration looks like at every stage of the sales process—from networking and first calls to handling resistance and closing deals.

In This Episode:
0:00 - Introduction: 20 years of podcasting (and Super Bowl stories)
4:30 - The through line concept: What collaboration really means
6:45 - Pre-sale collaboration: Networking, LinkedIn, and co-creating content
10:50 - Early stage: How to position collaboration from the first conversation
12:01 - Mid-stage: Why collaboration requires comfort with conflict
13:35 - Using assessments and surveys as collaborative tools
17:32 - Closing: The proposal mistake that kills trust

You'll learn why most salespeople avoid collaboration (they're afraid of pushback), how to audit your own sales process for collaborative moments, and the exact language that sets the tone with prospects. Bill shares a real client story about refusing to send a proposal until unanswered questions were resolved—and how it immediately built trust instead of damaging the relationship.

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#sales #b2bsales #salestraining #salesstrategy #collaboration #salesprocess