6 Brand Psychology & Persuasion Principles (Branding Science Laws)

Описание: Learn 6 Branding Psychology & Persuasion Principles to influence your audience.

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By the end of this video you’ll have 6 branding psychology and persuasion principles that you can use every day in marketing your brand.

Influence: The Psychology of Persuasion has been one of the most influential books I have read in business and branding.

In this video I break down the principles taught by author Robert Chialdini and how they apply to audience buying behaviour and branding and marketing activities.

If you want to understand the psychology of branding and marketing and the principles that will influence your target market to buy more of what you brand offers, then this video will show you how.

0:00 6 Branding Psychology & Persuasion Principles
1:10 Principle #1: The Law Of Reciprocation
2:05 Principle #2: The Law Of Commitment & Consistency
3:38 Principle #3: The Law Of Social Proof
4:47 Principle #4: The Law Of Liking
5:45 Principle #5: The Law Of Authority
6:21 Principle #6: The Law Of Scarcity

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