Billion-Dollar Brand Strategies: The Power of Consistency and Strategic Clarity | Josh Sparks

Описание: Josh is a world-class brand strategist who has helped scale premium brands from startups to billion-dollar valuations. With decades of experience working with global icons like Tom Browne and MJ Bale, Josh reveals why most businesses misunderstand branding—and how to leverage it as your most valuable asset.

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00:00:00 Introduction
00:03:47 Understanding Branding and Emotional Connection
00:17:33 The Shift from Monologue to Dialogue Branding
00:38:03 The Power of Consistency and Strategic Clarity
00:48:04 Scaling a Business—The Hockey Stick Growth Model
01:07:01 The Leadership Challenge—Balancing Growth and Stability
01:22:11 The Rise of Co-Creation—Empowering Customers
01:30:56 The Attention Economy—How Brands Must Adapt
01:42:01 The Future of Branding—AI and Predictive Insights
01:45:01 Key Takeaways—Building a Sustainable Brand
01:45:55 Closing Remarks and Next Steps
01:46:08 Final Thoughts

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