The New Media Era: The Shift To Personal Branding | Dan Martell & Taki Moore

Описание: In this episode, we sit down with Dan Martell and Taki Moore to dismantle the old playbook of corporate marketing. They argue that we are living through a "silent crash" of trust, in which the era of the faceless corporation is ending, and the age of the founder-led media company has begun.

We explore why most business owners are still playing "amateur" by treating content as a lottery ticket rather than a compounding asset. Dan and Taki break down the philosophy behind building a media infrastructure that you actually own, rather than indefinitely renting attention from the algorithms.

We go deep on the psychology of influence: why "expertise" can sometimes be a liability, how to design creative workflows that scale beyond the founder, and the specific mental models required to turn a personal brand into a defensive moat for your business.

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00:00:00 Trailer
00:00:08 The Shift To Founder-Led Media
00:04:48 Building An Asset vs. Renting Attention
00:11:40 Why Success Can Make You Boring
00:15:14 Balancing Growth Audiences vs. Core Fans
00:21:06 Choosing Your Content Philosophy
00:26:37 Developing A Unique Content Style
00:35:10 Sourcing Ideas From Your Customers
00:38:09 Building A Media Team From Scratch
00:46:48 Investing In Your Creative Infrastructure
00:51:53 Turning Your Team Into Creators
00:58:47 Aligning Remote Creative Teams
01:02:24 The Difference Between Attention And Trust
01:06:41 How To Monetize Influence Correctly
01:15:33 The Universal Framework For Storytelling
01:21:48 Advanced Communication Skills
01:24:21 Overcoming The Fear Of Posting
01:29:30 The Strategy Of Outlasting The Competition

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