The Story of APAX LAB | Redefining Water for Coffee with Simon Gautherin

Описание: What if the key to better coffee wasn’t the bean, but the water? 💧

In this video, Simon Gautherin, co-founder of APAX LAB, shares the full story behind one of the most talked-about innovations in specialty coffee: from a simple idea born out of curiosity, to a brand trusted by 88% of Brewers Cup competitors worldwide.

Discover how APAX LAB turned a question: “what if water could be designed for flavour?” into a global movement redefining the role of water in coffee.

What You’ll Learn in This Video:
☕ The origin story of APAX LAB from a distant dream to official launch.
⚗️ How and Why Simon and the team built the science of coffee water into a precise, easy-to-use system.
🏆 Why APAX LAB has become a go-to tool for competition baristas, roasters, and coffee professionals worldwide.
🚀 A glimpse into what’s next: new mineral profiles, collaborations, and innovations coming soon.

About APAX LAB:
At APAX LAB, we design mineral concentrates for coffee brewing, crafted from ultra-pure minerals and demineralised water.
Our mission is to make water the most precise brewing tool in coffee, empowering everyone from world champions to home brewers to unlock clarity, balance, and sweetness in every cup.

🌐 Learn more: https://apaxlab.com
📸 Follow us on Instagram: @apaxlab


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