Ace Marketer Lauren Vaccarello & Peak XV’s Pieter Kemps on the Art of Brand Storytelling
Автор: Peak XV
Загружено: 2024-11-26
Просмотров: 297
Описание:
Lauren Vaccarello, a seasoned marketing executive and currently the CMO at Weka, chats with Peak XV’s Pieter Kemps about her results-driven approach to marketing, digital campaigns, and brand storytelling. Drawing on her extensive experience at global enterprises like Salesforce, Lauren emphasizes the importance of alignment and shared goals between sales and marketing teams. She also provides insights into performance marketing, account-based marketing, the right time to market a product, hiring strategies, and leveraging AI as a resource. This conversation was recorded during our Surge 09 US immersion in February 2024.
01:18 From performance to brand marketing
06:00 On marketing as an artform
09:26 Pain points to powerful narratives
13:19 The right time to market a product
14:38 Brand marketing 101: How to optimize resources
19:58 Using account-based to drive goals
21:41 How to align marketing & sales teams
29:04 On defining your ideal customer profile
30:08 Marketing vs. Sales: Who to hire first?
32:14 The right time to hire a product marketer
34:38 How to hire well: The project interview
37:47 How to achieve monumental goals
40:44 Be bold: The key to memorable brand building
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