Why NOT to Say the Word “Online” When Working a Digital Lead in Final Expense Life Insurance Sales

Описание: In today’s episode, we’re diving into a common issue when working digital leads in final expense life insurance sales—why you should avoid saying the word “online” in your initial approach. How many times have you had a lead say, “I didn’t fill that out; I was hacked,” right after mentioning they submitted their info online?

Here’s the reality: our target demographic, often 50 and older, may not recall filling out a form or even fully understand what prompted them to do so. Mentioning “online” gives them an easy way to shut down the conversation. I’ll walk you through:
• Why “online” triggers objections like “I was hacked” or “I didn’t fill that out.”
• How to adjust your approach to avoid unnecessary objections.
• What to say instead to keep the conversation open and improve your chances of getting inside and building rapport.

Instead of saying where the lead came from, shift your approach by focusing on their interest in final expense or burial coverage. I’ll show you exactly how to phrase your responses to keep control of the conversation and turn a cold lead into a warm opportunity. Watch now to learn this simple but powerful adjustment to increase your success rate with digital leads!

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