Stop Following OUTDATED Facebook Ads Advice!

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Exposing Outdated Facebook Ads Advice & Effective Scaling Techniques 🔥

Join me in uncovering what big brands are doing wrong and learn reliable approaches to sustainably scale your business.

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If you are new to this channel, there's a bit you should know about me...

2009 - Began Growth Hacking on Myspace for Entertainment Businesses
2012 – Started my 1st Organic Growth agency
2013 – Won AMC's The Pitch for 1-800-Flowers for Social Gifting and launched my 1st Facebook Ad
2014 - Ran 1st Facebook Ads for Jamba Juice & Viking River Cruises
2015 – Recruited to be Paid Social Supervisor for Omnicom $1M+ daily budget: Nissan, CBS, Activision, Apple, Levis... Launched one of the 1st Lead Gen Ads on Facebook
2016 - Hired at Hyfn to be Senior Social: New Balance, Candy Crush, Pizza Hut, Progressive Insurance. Alpha tester of Catalog Ads and early adopter to Snapchat.
2017 – Joined 310 Nutrition as Director, Growth and Acquisition, and was a founding member of the Facebook Disrupter Group (grew from $15m to $98m in 20 months)
2018 – Helped write the Power 5 Best Practices for Facebook Ads, Started Disrupter School
2019 - Recruited to MyLife as Director of Conversion and Revenue, Scaled from $3k a day to $50k... started my 3rd Paid Social Agency
2021 – Launched Facebook Ads MBA Program for serious business owners and media buyers.
2022 – Drove my 1st Million in Annual revenue for my own brands, Joined Underoutfit as a Partner
2023 – Paid myself my 1st Million from my own brands, Underoutfit scaled from $50k a month to $1M a week
2024 – Launched Disrupter Agency to scale Disrupter Brands
2025 – Launched Disrupter Academy... Thousands taught, hundreds scaled, one focus: ads serve the business, not the platform.

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00:00 Introduction to Identifying Outdated Advice
00:29 Understanding How ROAS Affects Your Profits
06:48 Exploring Facebook's Algorithm Changes
10:12 Importance of Creative Quality vs. Volume
13:40 Nuanced Audience Targeting
16:52 Framework for Account Structure
25:35 Analyzing Ad Performance with Advanced Breakdowns
28:12 Using Cost Controls and Caps Effectively
33:48 Evaluating Incremental Attribution
37:22 Core Concepts and Creative Iteration
41:55 Final Thoughts and Recommendations

00:00 Exposing Outdated Facebook Ads Advice
00:40 Understanding ROAS and Profit Metrics
02:23 Scaling Strategies and Customer Journey
03:17 Algorithm Updates and Creative Quality
03:48 Audience Targeting and Exclusions
06:48 Scaling Ad Spend and Business Growth
11:24 Creative Iterations and Big Brand Strategies
21:27 Learning Phase and Ad Spend Strategies
28:23 Defining Success in Business Growth
29:02 Understanding Facebook Ads Learning Phase
31:38 The Importance of Second Purchase Rate
33:18 Scaling Ad Spend and Its Impact
40:39 Optimizing Ad Spend by Day and Season
44:00 Effective Account Structure for Ad Campaigns
48:02 Advanced Breakdown Analysis
50:36 Implementing Cost Controls and Caps
54:17 Final Thoughts and Recommendations