How To Choose the Right Marketing Technology - World Innovators

Описание: Video produced by World Innovators, in their B2B Marketing Excellence & AI Podcast Dan Radu, Macro's president and founder was interviewed.


There are 9932 marketing technology (martech) options currently available - one thousand more than last year. Marketing is changing at warp speed. No wonder it's hard for companies to make the best decisions on what to use.

Today on the B2B Marketing Excellence Podcast, my guest is Dan Radu, President of Macro. Dan is going to tell us how companies can choose what to use and to make sure they utilize them fully. He equates shopping for technology to be similar to buying a car.

During this interview, we discussed the following questions –

• How can businesses strike the right balance between using automation to save time and avoiding becoming overly reliant on technology?

• In what ways can companies measure the ROI of their martech investments, and what strategies can they use to maximize the value they get from these tools?

• Why do companies invest in martech that is often underutilized or not used correctly, and what can be done to prevent this from happening?

• What are some common pitfalls that companies encounter when implementing martech, and how can these be avoided?

• This week at the IAB Newfronts Conference – Scott Brinker was quoted saying "AI as your co-pilot is real and it's going to change the relationship between buyers and sellers because buyers will have AI too." Do you have any suggestions on how companies can decide which AI tool is best to use with their existing martech stack?

After you listen to this interview, you will be able to put together a checklist to make sure you choose the right technology for your specific type of company and that it offers the features you need and will use.