Best Practices for Optimizing Your Programmatic Campaigns
Автор: PA NewsMedia Association
Загружено: 2021-04-26
Просмотров: 1209
Описание:
Maximize the impact of your clients’ programmatic display campaigns, whether they run on your owned and operated website or through an extended reach program. Jill Kirsch, the Pittsburgh Post-Gazette’s Associate Director of Advertising, will lend her decades of experience to help attendees understand the critical concepts in programmatic optimizations. In 90 minutes, attendees will learn how to manage clients’ digital expectations, the importance of campaign set-up and how to garner insights from ad delivery reports.
Session Speaker: Jill Kirsch, Associate Director of Advertising, Pittsburgh Post-Gazette
To learn more about training from the Pennsylvania NewsMedia Association, visit www.PANewsMedia.org.
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