Maximise ROI with Programmatic Advertising - Basics of DV360 & GMP for Indian Marketers

Описание: Maximise ROI with Programmatic Advertising - Basics of Display Video 360 & Google Marketing Platform for Indian Marketers

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   • Programmatic Advertising: How can it help ...  
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A power-packed session on how to Maximise ROI with programmatic advertising was taken by Vikas Chawla, Co-founder, Social Beat and Rohit Uttamchandani - Digital Media Consultant.

Vikas Chawla has experience as a Product Head, Digital Head & National Brand Manager at TI Cycles. In his previous role, he worked as an Executive Assistant to Mr MV Subbiah, Murugappa Group and Chairman, National Skill Development Corp. He is a management graduate from the London School of Economics (LSE), and a business graduate from Loyola College.

Rohit Uttamchandani has worked with Social Beat since the company started. He has evolved into an Independent Digital Media consultant and currently working with leading brands in the Industry. He has gained over 8+ years of experience in this field.

The key points discussed in the session:
Programmatic advertising is the use of large scale platforms like google display and video 360 which has a larger audience to buy inventory with the whole intention to target the customers extensively.
Helps in capping the frequency and analysing the performance across all the platforms by acquiring a wider pool of audience within the budget.
Programmatic advertising enables in creating Data-driven creative ad formats that help in increasing the CTR and boost Ad Recall.
Why leverage programmatic deals directly with the publisher and the access to premium inventory available across all the platforms.
How Programmatic enables advertisers to dive deeper into targeting the niche segment with the allocated budget.
How Trueview campaigns on DV360 provide more precise targeting with comprehensive targeting abilities.
How DV360 helps advertisers to secure their brand on different platforms in a flexible manner.
How Social Beat has successfully used programmatic advertising for Practo, Malabar Gold and Diamonds, Rummyculture and many other leading brands.

Audience Q&A were also taken up:
Shaihbaz Shaik: Are the Rich media formats available via Open Auction or only PG and PMP?
Nikhil: Can you share differences between an open auction, private deals and programmatic guaranteed deals?
N.R Vignesh: Can we enable brand safety against specific content as well?
Ankith: What’re the minimum budgets we should keep in mind while strategizing it?
Sneha: What’s the minimum time to give for the campaign to settle down?

#ProgrammaticAdvertising #BasicsofProgrammatic #DV360