In Conversation | Ecosystem-Led Growth

Описание: It's not everyday we get to sit down with someone who quite literally "wrote the book" on a topic. But today, we can say that as we recently sat down with Bob Moore, co-founder and CEO of Crossbeam and author of the bestselling book, Ecosystem-Led Growth.

For all of our sales and marketing professionals, if you have been interested in learning how Ecosystem-Led Growth (ELG) can help your business grow — this podcast episode is for you.

Tune in to our conversation with Bob as we cover topics such as where the idea of ecosystem-led growth came from, whether it will replace current go-to-market strategies, and how ELG works to create a system of quality AND quantity.


Resources mentioned in this episode:
Bob Moore's Website: https://www.robertjmoore.com/
Buy Ecosystem-Led Growth: https://www.amazon.com/Ecosystem-Led-...
Learn more about Crossbeam: https://www.crossbeam.com/


00:00 - Introduction
06:43 - Where did the term ecosystem-led growth come from?
11:57 - Unpacking why ecosystem-led growth efforts are GTM efforts
15:41 - Do you expect ELG to replace a collection of marketing/sales strategies that already exist?
20:16 - Would you have been able to identify the need for ELG had you not founded your two previous businesses?
25:42 - How ecosystem-led growth creates a world of quality AND quantity.
29:21 - Why would people not use ecosystem-led growth methods?
32:43 - Crossbeam Branding Highlights
35:20 - Where to learn more about Ecosystem-Led Growth and Crossbeam


—
Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

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