How Leading B2B Teams Use AI to Scale Brand Execution | In Conversation with Rows Head of AI

Описание: Let's be honest, we don’t need more AI hype. We need real examples of how teams are using it to work smarter. In this episode, Henrique Cruz of Rows shares how AI is becoming a true creative collaborator: streamlining workflows, accelerating iteration, and unlocking bandwidth for higher-value thinking.

After partnering with Focus Lab on a full rebrand, the Rows team didn’t shelf the guidelines — they activated them. Henrique shares how they now use AI to generate on-brand creative drafts faster, using the original system as a foundation. The result? More assets, more agility, and more space for designers to focus on what matters most: pushing the work further.

What this episode covers:
🔺 Real examples of AI-driven creative workflows inside a lean B2B team
🔺 How brand guidelines + AI = speed without sacrifice
🔺 The tactical impact of AI on creative ops and content velocity
🔺 How to keep humans at the center while working smarter

Whether you’re leading a brand, scaling a creative team, or exploring AI for marketing execution, this conversation delivers practical insights, not just predictions.

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Show Notes

Follow Henrique Cruz on LinkedIn:
  / henriquemcruz  

Henrique's Post that inspired this episode:
  / henriquemcruz_creating-ghibli-style-images...  

Thinking, Fast and Slow by Daniel Kahneman:
https://bookshop.org/p/books/thinking...

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00:00 - Introduction
03:41 - Rows AI illustration revelation
08:51 - Expanding (not replacing) your teams capabilities with AI
14:53 - Where does AI still need to catch up?
17:16 - Using AI as a tool for quick iterations to brainstorm
19:12 - Predictions on where AI will go from here
23:36 - What about your business will not change as a result of AI

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

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STAY IN TOUCH:
► Newsletter: https://focuslab.agency/subscribe
► LinkedIn:   / focus-lab-llc  
► Podcast: https://creators.spotify.com/pod/prof...
► Instagram: @focuslabllc



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